Nicole Sime

Nicole is a presenter and content creator with a unique voice at the intersection of motorsport, fashion and culture. With a background in sports marketing and social strategy, she brings a sharp editorial eye and cultural fluency to her on-screen work. 

She has interviewed drivers across FIA Formula 1, 2, 3 and F1 Academy, including both McLaren drivers, Lando Norris and Oscar Piastri.  

Nicole was also the face of the Reiss x McLaren F1 Team Season 02 collection on TikTok, solidifying her presence at the intersection of motorsport and fashion. 

Currently, she is working with the European Le Mans Series to develop long-form video content that opens up the world of endurance racing to a new generation. She also hosts her podcast Fast Forward with PitStopNic, a bold and unfiltered space spotlighting the next wave of drivers, creators, engineers and innovators shaping motorsport’s future. 

Nicole’s background in performing arts elevates her natural presence on screen. She has worked on campaigns for Formula E, F1 Academy, Peroni and TeamViewer, using storytelling to bring brand narratives to life. 

Beyond motorsport, Nicole is a trusted social strategist and creative. She has delivered standout campaigns for some of the biggest names in global sport, including UEFA Champions League, Coca-Cola, Nike and PlayStation. 

In 2026 Nicola was shortlisted for the Sky F1 Grid Insider Role.