Nicole Sime

Loudspeaker Talent Agency - Nicole Sime


Nicole’s journey into motorsports content creation began in March 2023, driven by her deep love for the sport and a background in sports marketing and social media management. Her unique approach includes the popular ‘Sponsor Spotlight’ series, delving into the captivating stories of the commercial side of Formula 1. Additionally, she hosts ‘F1 Explained,’ tackling the internet’s quirkiest F1 questions.

Nicole thrives on engaging with motorsport lovers of all types. Whether educating new fans or engaging in debates with experts, she embodies enthusiasm and a genuine love for connecting with people. Her content is a reflection of her audience, as she draws inspiration from their insights and questions to craft engaging and informative pieces.

Although Nicole’s presenting experience is still developing, her background in performing arts brings a unique flair to her on-screen presence. Nicole regularly creates short-form content for Formula World, an independent media outlet dedicated to covering the world of single-seater racing. She has collaborated with names such as F1 Authentics, the Race Against Dementia Charity, and F1 Arcade.

Beyond motorsports, she extends her expertise as a social media consultant for brands in football, including UEFA Champions League, Premier League and Women’s Football.





Formula E

Content Creator

Formula World

Content Creator

Race Against Dementia


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