Cristiana’s career as a motorsport engineer, sustainability expert and innovator spans 20 years. Having worked trackside and in the strategy departments of a range of motorsport stakeholders, she obtained a PhD in Sustainability and Strategic Management and has since been applying her expert knowledge of both of these fields to the work of her purpose-driven sustainability strategy consultancy, Enovation Consulting.
From race and strategy engineer to data analyst, technology developer and leading the R&D and development of major innovations including electronic flags and race control software, Cristiana has an incredible reputation and respect in the motorsport and engineering industry.
Her work within F1 and the FIA have seen her recognized as a leading force in the realms of safety and sustainability. Working with Williams Engineering from 2012, Cristiana worked closely with the CEO of Formula One and the commercial department to develop the business strategy for the newly created Williams Advanced engineering. As the business development lead, Cristiana won the multimillion-pound projects including the supply of batteries to FIA Formula E, a project she led from 2013 to 2015.
She continues to consult for a number of motorsport stakeholders, including FE and the FIA on measuring and reducing their environmental impact of existing technologies, while increasing sustainability awareness across the sector.
Founder of Enovation Ltd, Cristiana is dedicated to optimising every opportunity to make the motorsport industry more inclusive and diverse for future generations.